Most Booked
Signature Cut
Consultation, shampoo, precision cut and finish styling — tailored to your hair and lifestyle.
£55
45 min
Now booking — June ‘26 4.9 / 5 · 428 reviews
London · Est. 2011
The art of the
gentleman's cut.
A traditional Soho barbershop, reimagined. Master cuts, hot-towel shaves and bespoke beard sculpting — delivered with the precision of a Savile Row tailor.
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Trusted by hundreds · Featured in
GQ BritainEsquire UKThe TelegraphMr PorterTime Out LondonWallpaper*GQ BritainEsquire UKThe TelegraphMr PorterTime Out LondonWallpaper*GQ BritainEsquire UKThe TelegraphMr PorterTime Out LondonWallpaper*
The House
A craft passed down, sharpened daily.
Founded in 2011 above a tailor on Berwick Street, EMZ's Clipper is Soho's quietly devoted barbershop. We blend Italian scissor work, Turkish hot-towel ritual and a deep respect for British gentlemen's style — all under one dimly-lit roof.
20k+
Cuts a year
4.9★
428 reviews
9 / 10
Clients return
Services
Precision craft,
unhurried.
Every appointment begins with a consultation and an espresso. We don't rush the chair.
Skin Fade
Razor-sharp tapered fade, blended with scissor work and finished with premium pomade.
£45
40 min
Hot-Towel Shave
Traditional Turkish hot-towel ritual with straight razor, cold-towel finish and aftercare balm.
£50
45 min
Beard Sculpt
Outline, trim and shape with shears and razor. Includes beard oil and finishing balm.
£35
30 min
Why EMZ's Clipper
Four pillars. One standard.
Master Barbers
Every barber on our floor has at least eight years on the chair, trained in London, Milan and Istanbul.
Premium Products
Pomades, oils and tonics from Layrite, D.R. Harris and our own house line — sold in-store.
Award-Winning
British Barber Awards finalist three years running. Featured in GQ, Esquire and Mr Porter.
Heart of Soho
Two minutes from Oxford Circus. A discreet door, a leather sofa and an espresso waiting.
The Craftsmen
Meet the chairs.
Before & After
The work, in detail.
Word of Mouth
Loved by gentlemen across London.
“The best haircut I've had in London — and I've tried them all. The hot-towel finish alone is worth the trip.”
James Whitman
Soho
“Genuinely the only barbershop where I trust the consultation. They listen, then they deliver, every time.”
Daniel Okafor
Mayfair
“Walked in scruffy, walked out feeling like a Bond villain. The skin fade was immaculate.”
Marcus Bennett
Shoreditch
Investment
Transparent pricing.
Signature Cut
Consultation · shampoo · cut · style
45 min
£55
Skin Fade
Tapered fade · scissor blend · finish
40 min
£45
Hot-Towel Shave
Cleanse · 3 hot towels · razor · balm
45 min
£50
Beard Sculpt
Outline · trim · oil · finish
30 min
£35
Cut & Shave
Signature cut paired with the shave ritual
75 min
£95
Father & Son
Two cuts, side-by-side chairs
60 min
£80
Junior (under 12)
Tailored cut for younger gentlemen
30 min
£28
Book Your Chair
Step out the door
unmistakable.
Choose your barber, choose your time. Confirmation in seconds, reminder by SMS.
We recommend booking online to guarantee your preferred barber and time. We also welcome walk-ins, Monday to Sunday.
A classic cut runs 30 minutes. A signature cut with hot-towel finish takes around 45–60 minutes.
All major cards, Apple Pay, Google Pay, and cash. Gift cards are available in-store and online.
We're at 14 Berwick Street, Soho — two minutes from Oxford Circus and Tottenham Court Road tube stations.
Yes. Our hot-towel straight razor shave is a 45-minute ritual: cleanse, three hot towels, cold towel finish, balm and tonic.
Absolutely. Digital and printed gift cards are available from £25. Perfect for birthdays, weddings and Father's Day.
Find Us
Berwick Street,
Soho W1.
A discreet brass plaque, a warm room and a barber expecting you. Two minutes from Oxford Circus, five from Tottenham Court Road.
- 14 Berwick Street, Soho, London W1F 0PP
- 020 7123 4567
- Mon–Fri 09–20 · Sat 09–19 · Sun 10–17